Our goal was to shape Better’s brand identity, reflecting its core values and unique role within Beal Bank. We created a clean, modern visual language that resonates with the target audience and aligns with Beal Bank’s brand. The resulting identity combines simplicity, trustworthiness, and accessibility, with a blue palette evoking stability and professionalism.

For AHS, we transformed the "Find a Doctor" experience to connect patients with ideal providers seamlessly. Our mission was to create an interface that’s both visually engaging and easy to navigate, prioritizing intuitive design for a smooth user journey. Through thoughtful, user-centric elements, we’ve enhanced the satisfaction and efficiency of AHS users in finding the right healthcare match.

We developed a visually engaging and responsive landing page for Xfinity that adheres to brand guidelines while empowering customers with self-service solutions for common connectivity issues. By incorporating easily accessible troubleshooting tips and interactive features, this project aims to enhance customer satisfaction, reduce support call volume, and showcase Xfinity’s dedication to delivering valuable resources to its users.

Thanks for your interest! This project is under an NDA that prevents me from sharing details publicly. Please inquire for more details! Disclaimer: These visuals are abstracted representations of elements and functionality employed in the project. They are not indicative of the final deliverable's appearance or performance. Please inquire for more details.

This project entails designing a comprehensive set of 16 mock app designs to highlight the functionality and effectiveness of Apple’s new "Search Ads" feature within the App Store. The primary objective is to create an engaging and visually captivating main app for each targeted search term, complemented by supporting apps that maintain a cohesive yet understated presence. This approach aims to effectively demonstrate how the Search Ads feature can enhance visibility and user engagement within the App Store ecosystem.

The project focused on creating a comprehensive, user-friendly online portal for American Equity and Eagle Life, two sister companies in the insurance and financial services sector. The portal serves as a central hub for customers and agents to efficiently manage contracts and annuities. In addition to designing an intuitive user experience, I developed a versatile visual identity that aligns with each company's brand colors and motifs. The project included crafting a robust interface for agent activities and a simplified, accessible view for customers, particularly catering to individuals in the later stages of life.